Has Eric replied yet?

Hey Eric, enough is enough, I’ve had it with your motherfucking nose in my motherfucking email!

…

No, he never did.

(We asked Eric to donate to One for the Boys and send us a Sam-a-gram back but he never did… spoilsport!) :)

Who's the motherfucker responsible for this motherfucking mess?

In June, 2014, I stumbled on Samuel L. Jackson’s MyGoodness campaign to raise funds for his male cancer charity, One for the Boys. As part of the drive, Sam offered to record a custom voice message in exchange for a £1,000 donation.

I thought it was too good a chance to pass up for some lighthearted tongue-in-cheek trolling of Mr. If-you-have-something-you-don’t-want-anyone-to-know-maybe-you-shouldn’t-be-doing-it-in-the-first-place Eric Schmidt (Executive Chairman of Google). The goal was to raise awareness of two good causes: fighting male cancer and the erosion of our privacy by companies like Google and Facebook.

I made the donation and asked Sam to record a message trolling Eric on privacy. Sam was in on it and we hoped Eric would send a lighthearted reply back.

Hey @EricSchmidt, heard @Aral is helping me and @One4theboys kick cancer in the nuts. It's time for you to join us. http://t.co/3l7lomzNiJ
— Samuel L. Jackson (@SamuelLJackson) May 16, 2014

Unfortunately, he never replied. Spoilsport! :)

That doesn’t mean that you can’t take a moment to check out One for the Boys and get involved with OFTB Unite.

And, if you’re concerned about social justice in the digital age, watch my talk Beyond the Clouds and check out what we’re doing at Ind.ie with ethical design.

If you want to support our work, check out our latest app, the Better ad blocker (a content blocker for Safari on iOS for iPhone and iPad that protects you from trackers and other web malware). You can also become a patron or make a one-time donation to our fund.

Brought to you with ♥ by Ind.ie Samuel L Jackson image by Tony Shek